Growing your business using social media
Nearly half of the world’s population regularly uses more than one form of social media. As such, digital marketing is no longer an option for businesses – it is a necessity! Of course, social media marketing is a specialist skill which requires a good understanding of various platforms – and how they connect to each other.
Forming a marketing strategy that suits the ideal medium for each platform is our specialty! The team at DigitalBMS is here to help you make sense of the fast-paced and ever changing world of social media. We will help you to grow your brand consistently.
HOW CAN DigitalBMS HELP YOU TO BE SEEN IN THE CROWDED SOCIAL SPACE?
Our team is expert in the technical aspects of social media marketing. We know the benefits, pitfalls, and potential of each social media platform. From boosting brand awareness to increasing customer engagement, social media offers a wealth of opportunities for small and large businesses alike.
As a social media marketing agency, we have two main focuses: organic and paid engagement. Organic activity and engagement, of course, refers to interaction that is not paid for. This in part relies on the quality of your content, but also how and when you present it. Paid or sponsored content is exactly what it sounds like; content which is advertised by the platform. We will help you find the right mix.
WHY CHOOSE DigitalBMS AS YOUR SOCIAL MEDIA MARKETING AGENCY?
DigitalBMS has years of experience in social media marketing. Our team has a broad range of expertise in many different industries. More than this, we see our team as a direct extension of yours! Our social media managers will give you their best because they care about your business.
WHICH CHANNELS DO WE WORK WITH?
We work with a huge range of Social Media channels on a daily basis, providing us with the knowledge and expertise to make recommendations to businesses of all shapes and sizes, crafting bespoke strategies and solutions to aid the challenges you face.
With 2.3 billion users worldwide, Facebook is still the king of social media platforms. With a whopping 44% of its user base between 18 and 34, it is also an ideal marketing platform.
Synonymous with millennials and influencers, Instagram has been the birthplace of many viral businesses. Don’t forget, photography and videography is a must.
YouTube is the second largest social media platform in the world (and the second largest search engine). Showcasing your skills and knowledge could really pay off.
This is one of the most underutilized social media platforms for marketing due to its restrictions. If you know how to work it though, Twitter is a marketing gold mine.
As social media for businesses and professionals, LinkedIn has a specialized but varied user base. This could help you to link up with all the right people.
While a mainstay for Gen Z, Snapchat is somewhat a mystery to many people. We know how to use it to catch that all-important 18 – 24 market.
It’s not what you know, but who you know – and a partnership with the right influencers could supercharge your growth. Through the modern influencer, word-of-mouth marketing has made a comeback and it is more powerful than ever. When you leverage the right influencers, you could see your business advance in an instant and substantial way.
Three statistics for you:
- 70% of millennial consumers are influenced by peer recommendations when buying goods
- Influencer marketing can give ROI levels 16x better than other marketing forms
- Roughly 50% of all potential customers will be swayed by influencer recommendations
SOCIAL MEDIA MARKETING FOR STARTUPS
Social media offers unprecedented access to new markets at low costs. That makes it the perfect option for small businesses and startups.
Facebook, Twitter, Instagram, and YouTube offer companies with limited resources an excellent opportunity to really connect with a wide range of potential customers. If your content is well-planned, appealing, and deployed effectively, you could see your brand recognition grow within minutes!
Better yet, social media marketing allows you to gather feedback directly via comments and reactions. If you are clever and react quickly, you can tailor your reputation in real-time. With the right social media manager on your side, this can be fairly easy, too.
So, social media is great for:
- Lead generation/Acquisition
- Reputation Management
- Customer Service and Real Time Response
- Brand Awareness