Pay Per Click (PPC) is a cost-effective method of advertising. It can be deployed via search engines, websites, and social media. When you choose PPC advertising, you only pay when a user clicks on your advert – and you retain control of the overall budget. This provides a controlled, cost-effective, and highly targeted ad campaign. Moreover, it makes professional marketing accessible to every business. You could see results within minutes of launching a campaign.
If you’ve never tried Pay Per Click advertising before, DigitalBMS is here to make your first experience as rewarding as possible. We are PPC experts.
Finding new audiences through organic searches (helped along by SEO, of course) is rewarding. However, it’s also time-consuming, competitive, and slow. Pay Per Click advertising, in comparison, is quick and cost-effective.
There are many different Pay Per Click platforms available, but we favor Google Ads (which used to be called Google AdWords). That’s because of its versatility and wide reach. Furthermore, its ability to connect to Google Analytics makes it doubly useful in tandem. When you choose Pay Per Click advertising, you also retain ultimate control over your total budget. This means that you can keep your bottom line in check while you reach a whole new audience.
Paid searches are sponsored results which appear at the top of Google search listings. To the consumer, they offer targeted responses. For businesses, they give instant exposure.
Google shopping listings also appear in the sponsored section of a results page, but these adverts include product images and prices.
By allowing you to target your advertising to previous site visitors, remarketing aims to convert window shoppers into bona fide customers.
YouTube is a hugely popular platform in the modern world. With millions of users, its advertising potential is colossal. Video ads may be costly, but they are effective.
These days, most platforms host Pay Per Click adverts. Pinterest, LinkedIn, Facebook, Instagram, and Twitter all offer PPC advertising options. Here at DigitalBMS, we are experts in managing multi-platform campaigns to ensure that our clients get the biggest possible bang for their buck.
CLAIM YOUR FREE CONSULTATION
I’ve always loved working with numbers and statistics but the most incredible part of my job is to see how a perfectly-tuned PPC campaign can deliver return on investments of up to 20x for our clients, all in a reasonably short period of time.
PPC is an incredibly versatile digital marketing tool. It can be used to boost the performance of channels or even feed off of traffic from other channels to maximize conversion rates. The team at DigitalBMS has plenty of experience in integrating PPC options into a wider digital marketing strategy.
For example, we can increase the impact of PPC advertising by combining it with remarketing programs and brand awareness campaigns. We do, of course, have a specialized PPC team, with each and every member being a master of their craft!
Running a PPC campaign can be surprisingly complex. After all, the market is saturated with both data and advertising campaigns. DigitalBMS is a results-driven agency with a wealth of experience in data analysis and successful PPC advertising. Our team will not only increase the efficiency of your campaign – they will help you to understand the data we collect.
We can offer instant visibility through efficient PPC marketing. If you are not happy with your current digital marketing agency, or you feel that you are not getting a good return on your investments, give us a call to learn how we can help your business with online visibility.
GET IN TOUCH NOW TO BOOK A FREE 1-HOUR CONSULTATIONWhen you choose DigitalBMS, we will take the time to consider your current PPC setup and the data gathered from previous PPC advertising campaigns. By considering their results and data, we will identify areas for improvement as well as what’s currently working for you.
Our team will also consider your Google analytics set-up to ensure that your PPC data is being effectively tracked for analysis. Once we’re done with our audit, we will present you with a new digital marketing strategy that really works for your business and goals.
Finding your niche as a startup can be difficult if you are relying on SEO and traditional marketing campaigns. Pay Per Click advertisement, however, will provide you with an instant up-turn in traffic. That’s because of the way it positions you at the top of search engine rankings.
Of course, SEO is still important to growth. That’s why we recommend a mix of PPC, advertising campaigns and marketing tools for startups. As you establish your brand presence, this ratio will change – and DigitalBMS will be here to help you navigate these developments with grace.
The beauty of Pay Per Click advertising is that you retain complete control of what you pay. Furthermore, it offers unparalleled transparency surrounding the costs associated with each click. This means that you can decide exactly how much you’re willing to pay and stick to it with ease.
Starting a new business is no easy task – but when you have the right team on your side, it makes things a little easier. At DigitalBMS, we specialize in helping startups. Our founders come from a background of startups with extensive tech/online industry experience.
Our firsthand experience of the trials that come with starting a new business means that our team can help you to make the right decisions for your business. We know from experience that Pay Per Click is one of the most cost-effective ways for a small businesses to grow their brand presence and site traffic.
