ANALYTICS CONFIGURATION & AUDIT
Proper analytics set-up and configuration is one of the most important factors in the success of an SEM campaign. In fact, analytics configuration should be an ongoing process. When we take over an existing analytics account, it’s usually improperly configured or no longer up to date with Google analytics. This has many negative implications for your business that we’re happy to help you avoid.
The DigitalBMS team is dedicated to ensuring that our clients get the best from their online presence. As such, we deal with all of the details. Custom filters, visitor flow, assisted conversions, and funnel visualizations are just a small part of the issues we will deal with to ensure that you don’t have to.
In an ever-changing and saturated market, it is no longer enough to attract visitors and have an appealing storefront. You must track and analyze the activity of each and every visitor in order to carve out a decent market share. We favor Google Analytics for this task, because it allows us to gather information on visitors’ activity and the time they spend on your site.
In doing so, we are able to gain information essential to the creation of a strong internet marketing strategy. We can also make changes to your existing strategy to maximize positive interaction and conversion rates. In fact, we can use this data to increase the traffic reaching your site in the first place.
CONVERSION RATE OPTIMIZATION
High levels of traffic to your website are only useful if those visitors are doing what you want them to. Conversion rate optimization (or CRO) is important to the overall success of your online marketing strategies. DigitalBMS is here to ensure that you achieve the highest possible rate of conversion. We will use a variety of CRO testing methods and website layouts in this endeavor. Don’t forget that small changes can be as influential as large ones. We can maximize the power of a well-placed ‘Buy Now’ or ‘Contact Us’ button. This ease of navigation is hugely important to any website.
Google Tag Manager (GTM) is one of the most effective tools available. That’s especially true when it comes to implementing small snippets of code to your website quickly. It minimizes the risk of accidental code removal. GTM makes it easier to add a number of services and functions to your website. These include, but are not limited to:
- Google Analytics & AdWords
- Funnel & Event Tracking
- E-commerce Tracking
- Goal Tracking
- Custom HTML
When used in conjunction with Google Analytics, Google Tag Manager provides insight into visitor interaction and behavior. This can be incredibly useful to online marketing.